Screenberry drives holographic presentation at a business forum

Live Events

Kyiv, Ukraine

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Front Pictures relied on Screenberry to drive a holographic presentation for UFuture Investment Group founder Vasyl Khmelnytsky. 

The presentation was delivered during the SME Development Forum in Kyiv. Initiated by Khmelnytsky, the forum gathered about 800 owners of small and medium-sized enterprises from all over Ukraine to discuss current business trends and get a glimpse of the future.

Holographic imagery accompanied Khmelmytsky’s speech about the TOP-5 trends of the future, its challenges and possibilities. The highlight of the presentation was a dialogue between the presenter and his life-sized hologram which supposedly arrived from 2050 to tell the audience what the future holds.

The hologram was delivered with the help of pepper's ghost technology. The setup included 10x4m foil and EKTA iLVM 2c LED screen controlled by a Screenberry media server. Front Pictures was responsible for content production, art direction, video engineering, and show control.

UFuture is a Ukrainian private equity firm and group of companies, based in Kyiv. Throughout its 20-year history, the group has accumulated a diversified portfolio of assets that spans both traditional sectors and industries of the future, and ranges from real estate, infrastructure and manufacturing to pharmaceuticals, renewable energy, and technology. The group’s total assets are valued at $750m.

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