NewMedia Creative Technology Studio chose Screenberry media server to power 360 playback and automatic projection calibration at Domo360 — an immersive event venue in the center of Madrid.

Domo360 was created by NewMedia in partnership with the Polytechnic University of Madrid, the top technical academic institution in Spain. The permanent geodesic projection dome is used as an art laboratory, a 360º cinema, and a venue for classes and events where both students and academics can develop new technologies applied to the world of events.

Screenberry runs 6 x Digital Projection M-Vision Laser 21000 projectors to create a 4K x 4K image on a 22-meter dome screen. The server is used for screening fulldome shows, delivering immersive canvas for presentations, concerts, parties, and even interactive games under the dome. With the help of the Screenberry SDK, students can develop fulldome applications and test them in the 360 environment.

Screenberry is the official media server of DOMO360 events venue. Photo credit: NewMedia

Founded back in 2005, NewMedia was among the first to introduce 3D mapping and fulldome shows in Spain. And Screenberry has been its server of choice in multiple projects around the world for many years.

”Screenberry has the best performance. I’ve rarely seen products with such high performance and high quality,” says Diego De Anna, NewMedia’s CEO. "It is the most reliable, robust, and versatile equipment available on the market. It’s also really intuitive to handle. The automatic projection alignment system for the dome is simply amazing! Our events are high-level events, and with this sophisticated tool, we’ve managed to give the audience a completely mind-blowing experience. The most complex thing in an event is synchronizing various audiovisual, light, laser... elements, but thanks to Screenberry, the integration is a complete success."