Pronto Film chose a Screenberry media server to power the digital background for one of its European Championships campaign commercials created for German public broadcaster Das Erste.
The 2018 European Championships were the first edition of the European Championships. It was a multi-sport event which took place in Berlin, Germany, and Glasgow, United Kingdom from 2 to 12 August 2018. Around 1,500 athletes competed at the European Athletics Championships in Berlin, while at the same time more than 3,000 took part in the other championships in Glasgow.
The video commercial featured seven athletes performing their sports against a dynamic visual backdrop. A Screenberry media server delivered 100fps playback on 7х4m (1440x800px) EKTA iLVM 4c-q (4.8mm) LED screen. Screenberry’s support for non-standard high frame rates proved central in this case. It permitted depicting the sports action in the commercial smoothly and clearly, even in slow motion.
Branding agency: United Senses
Production house: Pronto Film
LED Screen Rental: Platforma